- To exploit the huge potential offered by the UAE market for building materials and construction.
- To offer national industries the opportunity to display their products in an exceptional setting.
- To demonstrate modern technologies in the fields of building materials production, finishing works, creative engineering solutions, maintenance and improvement technologies.
- To highlight the role of government bodies concerned with national housing and finding successful solutions for the problems faced by the beneficiaries from their services and programs in the building and construction market.
- To create partnerships between the national housing establishments, organizations and programs & big companies participating in the exhibition.